Process Site

Nature of Interaction:

Final Project

 

3 Problems:

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Interview Questions:

Responses:

Mina Bobougina / Age 23 / Serbia

1) Do you feel 100% informed on how your information and data is saved or shared through social media?

A: No

2) When was the last time you read a complete privacy claim before pressing accept?

A: Yesterday, on my Amex app.

3) On a scale of 1-10 how secure do you feel online?

A: Between 6 and 7, you’re never 100% secure.

Danielle / Age 36 / Puerto Vallarta, Mexico

1) Do you feel 100% informed on how your information and data is saved or shared through social media?

A: No

2) When was the last time you read a complete privacy claim before pressing accept?

A: Idk if I ever have.

3) On a scale of 1-10 how secure do you feel online?

A: 7

4) Have you ever seen an ad for an item or service you had just verbally spoken about? If yes, how does this make you feel?

A: Yes. Intruded upon.

5) How would you feel if you had an app that allowed you to see all of your information being shared, known and unknown, all in one place?

A: Interested.

5a) Would you pay to have this app?

A: Yes, maybe a one time fee.

6) Did you know that at least 90% of the information collected online is privately owned?

A: No.

Research Synthesis:

Research Themes

 

5 Design Principles

1) What’s in My Fridge?

2) Security and Privacy

3) Bart Mobile Ticket

1) Do you feel 100% informed on how your information and data is saved or shared through social media?

2) When was the last time you read a complete privacy claim before pressing accept?

3) On a scale of 1-10 how secure do you feel online?

4) Have you ever seen an ad for an item or service you had just verbally spoken about? If yes, how does this make you feel?

5) How would you feel if you had an app that allowed you to see all of your information being shared, in one place? Would you pay to use such an app?

6) Did you know that at least 90% of the information collected online is privately owned?

Kheirsta Clarke / Age 42 / Dublin, CA

1) Do you feel 100% informed on how your information and data is saved or shared through social media?

A: No, so much fine print that I do not really need to know. I read the portion where it tells me, your information will not be shared or saved for any reason.

3) On a scale of 1-10 how secure do you feel online?

A: 7, I only put my information on banking or business apps.

4) Have you ever seen an ad for an item or service you had just verbally spoken about? If yes, how does this make you feel?

A: Uncomfortable, I really feel like I am being spied upon. I will not get Alexa or anything like that for example.

5) How would you feel if you had an app that allowed you to see all of your information being shared, known and unknown, all in one place?

A: That would be a huge benefit. To take it a step further would it allow me to remove myself and my info from these places?

6) Did you know that at least 90% of the information collected online is privately owned?

A: No, but I can believe that.

Daron Jacks / Age 23 / Hayward, CA

1) Do you feel 100% informed on how your information and data is saved or shared through social media?

A: No

2) When was the last time you read a complete privacy claim before pressing accept?

A: Never

3) On a scale of 1-10 how secure do you feel online?

A: 7

4) Have you ever seen an ad for an item or service you had just verbally spoken about? If yes, how does this make you feel?

A: All the time, and awkward like the feds are watching.

5) How would you feel if you had an app that allowed you to see all of your information being shared, known and unknown, all in one place?

A: Yes.

5a) Would you pay to have this app?

A: Most people would.

6) Did you know that at least 90% of the information collected online is privately owned?

A: No.

From my research I can conclude that most people who use an online interface have concerns about their privacy online. Most answered 7 to the question on how secure they felt, but towards the end of the conversation they showed the app would be of great use. I believe most are not ok with how their information is being shared, although do not know enough at first to have real concern. We can use this in our marketing strategy, the more the consumer knows the more the app seems relevant.

I gathered really great suggestions and insights on what more they would want from the app, and believe it would be an effective project.

1) Online and mobile users are not aware of the data they share, or who is taking it.

2) Most feel secure, until finding out further information.

3) All would find use for an app on security and privacy.

1) Encourage open and honest communication

2) Place importance and value on knowledge and further education

3) Personal Interactions that promote a safe environment

4) Create goals and belief in a secure now, not future.

5) Readability and understanding across all ages

 
 

User Journey

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20 User Needs



Danielle wants to know which apps are using her location at weird times and be notified of suspicious activity so that her information is secure.

Katy would like a full summary of all of her information shared online so that she can make some changes.

Tom wants the app to be able to remove his personal information offline so that he does not have to go to each individual app or website.

Danielle needs the app to video or snap a picture of the user trying to log into her phone that fails the first 2 password attempts.

Katy expects a log of where her accounts are being used and their location so that she can know she is the only user.

Danielle wants a daily tip and reminder of how to further secure her information so that she can make security decisions everyday.

Tom expects the app to keep him up to date with all security news so that he is aware and can stay ahead of the game.

Katy expects to have security warnings and updates whenever a privacy policy occurs so that she can stay ahead of the game.

Danielle expects to be able to share her insights and invite her friends so that everyone can feel more secure.

Tom wants his company featured on the app so that it promotes his company as a safe and secure application.


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Danielle expects to be able to have a secure log in feature so that all her information is secure.

Katy needs the app to notify her when her information is being used so that she can stay on top of usage.

Tom needs to be more aware of what apps are using his location and why so that his personal information is secure.

Danielle expects to see a strong users agreement or validation that she understands and trusts from our app so that she can use it worry free.

Katy wants to see all of her public and shared photos in one place so that she can manage their visibility.

Tom wants to have a forum that allows him to be up to date with security and privacy news so that he can improve his security.

Danielle wants a step by step walk-through of how to better secure her information online so that it is fast and simple.

Katy needs a summarized version of her social media’s user agreements so that she can decide if she would still like to use the apps or choose how to use them differently.

Tom needs to know how his cookies are in use by Apple or Google so that he can discover what they are in use for.

Danielle wants to be able to see information for her daughter as well so that she can manage her security online.

 
 
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App Sections

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Navigation

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