NEW IDENTITY:
NEW OPPORTUNITY
project / Brand Collective
background /
This is a collective of the designers most successful logos. Branding is one of the most important skills required of a Graphic Designer. To create a brand either personal, corporate, or for business is a skill that not only requires an artistic eye, but the knowledge and understanding of how this mark will communicate a brand for years to come.
approach /
Before I start the creative process towards a logo or brand the most important thing is finding out who it will represent. I have learned the value of research and how something so simple is expected to represent a much larger idea. A logo and brand should not only communicate the name, but the values and feelings that come as well.