background /

I.AM.ME. is a business ramping up to release online skin and makeup courses for women who need professional advice within hands reach at an amazing price. I.AM.ME. is lead by founder, Monika Espinosa. It has been amazing working with Monika as she wants to deliver the highest quality products and really take care of her customers. We have been able to collaborate and create a brand that emulates both professionalism and her fun, outgoing personality.

approach /

Creating design that is both informative and engaging takes an acute eye and can be challenging at times. This is where creativity is truly put to the test, in designing thought solutions– not just fun colors and graphics. Hierarchy and guiding the customers eye through content has also been a focus. Creating repeating elements and sticking to our typefaces/colors has allowed a successful communicative product.