background /

Humphries and Company is a professional interior construction company based in Atlanta, GA. They have fostered partnerships within their community and nationwide for over 40 years and provided top of line projects and work. Despite their amazing portfolio and work history their branding was not reflecting their value. They requested competitive branding that still represented their established style and values.

approach /

Before diving into design solutions it was important to understand Humphries current brand and what set them apart. Gathering surveys and data from partners, clients, and employees of Humphries a robust brand analysis ensured a rebrand that communicated the company’s strong points. The redesign not only included a new logo, but a redefined company name based off initial research.