background /

At my current firm ASD | SKY I had the opportunity to work with Sephora as they moved their headquarters into a new building. This included wayfinding, a variety of environmental graphics, code signage, and more. The project was about 9 months and I coordinated and designed not only graphics, but organized and tracked over 1,300 signage locations.

approach /

I had first presented to Sephora a different approach of representing their brand, “beauty in it’s natural form”. The designs were filled with unique patterns and texture found in nature. While this could have worked in a corporate setting after brainstorming with their team and CEO the end goal was to represent Sephora’s retail brand and pull from past campaigns.