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Develop a retail store brand that encompasses four to five different sub-brands. This was a group project of 6 people, and it was our job to create the retail store brand and concept together, then we chose to each take responsibility for individual sub-brands. The store was called Trellis, and was about fostering  humans connection with plants. Each sub-brand required it’s own logo and branding system. This included color, type, and graphic elements that then applied to several products big and small to create a well-rounded packaging system. 

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Our group wanted to focus around plants, the concept was to orginally become a store focused around the needs to garden, but when I joined I pushed our group to expand the sub-brands into broader selections. Trellis was then turned into a plant-based store that benefited all ways of life. We wanted the products to reflect the vision we had for the store (right) and with everyone’s perseverance we pulled off an amazing selection of products. I am a natural leader and mid-way I picked up where our team was struggling and organized an amazing route to success.