background /

Create identity systems and applications across a variety of traditional and digital media for a specified company or organization. Explore the established brands identity and where they would like to go. Take into consideration the culture and competition of their surroundings, to create a new branding system that stands out and develops revenue for decades to come. Finally develop branding guidelines that outline logo use, color, typography, and more.

approach /

I chose a resort and spa in Puerto Vallarta, Mexico that had just recently remodeled their services and location, but had not invested in new branding to match. When travellers are coming to Puerto Vallarta they are in search of both luxury and authenticity. Casa Magna is Marriott’s resort and their brand communicated corporate and general branding when the actual resort is quite the opposite. I wanted to create a space that promoted fun for families, but also a get-away luxury space for couples.