course / Packaging 3

project / Vallarta Pils Beer

category / Branding, Packaging

keywords / Bold, Exciting, Passionate

background /

This project’s goal is to help examine the marketing and branding of a product line through packaging. The designer will choose a specific beverage of choice either wine or beer, and rebrand it’s products, or create a whole new line of their own imagination. The design should stand out in the current market and draw the consumers eye. The packaging should also show a clear hierarchy and display all legal information in a legible fashion.

approach /

For this project I chose a popular beer in a tourist town known for its bright colors and flavor. I wanted to rebrand the beer so that it could compete along side other popular Mexican beers in the U.S. The artwork is inspired by the culture of Jalisco, with popping color the design differentiates from its competitors.