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Develop a corporate social responsibility report for a current company. This specific report shows the growth and goals of the companies year for their company partners, shareholders, and customers concerning their contributions to society. This can be community outreach, sustainable materials, sustainable production processes, and more. The CSR is to have it’s own logo and brand guidelines separate than the current company branding. Once this is established the CSR report will be replicated across a diverse visual system.

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Adidas is known worldwide and has a brand that is recognizable to almost anyone. I wanted to bring this same energy to a report that is more often quite bland. The company puts a lot of effort into sustainable processes that should be documented and shared for it’s audience to see. I chose active bright colors, paired with vibrant bold images yet contrasted this theme with the use of white space and clean layouts. The report feels energized and engaging.