approach /

For this project the designer’s job was to create a music festival from scratch, of their own genre and choosing. Creating multiple assets for the festival shows how the designer can execute a design system. In this project we can see the system executed across both digital and print.  

background /

I chose to base my festival around an artist that has had some of the most beautiful sets worldwide, both in production and design. Coldplay’s most recent album “Everyday Life” was very powerful and I wanted to replicate how their words felt through design.